Zed T. Dean
WSI Digital Marketing Consultant, Ontario
Using proven online strategies, WSI increases sales and boosts brand awareness for 30,000 customers worldwide every year. Founded in 1995, we are the oldest and largest digital marketing agency with more than 1500 offices in 87 countries. Mr. Dean's office is based in North York in Toronto.
What we do
Mr. Dean established 'WSI Professional Solutions' as part of the WSI community to help businesses to better understand and leverage the power of digital marketing as a strategic organizational tool to drive value.
How we do it
In WSI Professional Solutions, we specialise in various digital marketing solutions including:
- Adaptive SEO
- Social Media Marketing
- Content Marketing
- Reputation Management
- Search Engine Optimisation
- Web Analytics
- Email Marketing
- Display Advertising
- Mobile Marketing
- Landing Page Optimisation
- Video Marketing
- Responsive Web Design
Mr Dean's Background
Zed has 16 years of professional experience that led to his success in WSI. His work experience in marketing management and in information technology, and his academic background in marketing analytics all contributed to his solid understanding of digital marketing.
Having worked in the advertising industry as a General Manager for seven publications (including Marie Claire and TopGear), he enjoyed practical experience in implementing analytical frameworks for marketing promotional campaigns, achieving remarkable increase in sales conversion rates. This has also enriched his knowledge in audience development and marketing analytics.
In addition, Mr Dean has seven years of IT service management at UNICEF.
He received an award from the UNITED NATIONS for his outstanding contribution. Zed is an ITIL certified in IT service management and Microsoft Certified System Engineer specialised in IIS webhosting.
Mr. Dean holds an MSc in Management Science & Operational Research, with distinction. He has three years of teaching experience in the field of marketing research. He is a Certified SAS Professional with an interest in applied multivariate analytics in the marketing field.
Zed is an outdoor enthusiast. He enjoys activities in nature and wilderness, including hiking and camping.